Learn how to create, manage, and optimize successful airdrop campaigns on Tidelock
What is an Airdrop?
An airdrop is a marketing strategy where tokens are distributed for free to wallet addresses to promote a project, reward community members, or increase token adoption.
Benefits
• Increase token distribution
• Build community engagement
• Reward loyal holders
• Generate marketing buzz
• Attract new users
Considerations
• Token dilution effects
• Potential sell pressure
• Regulatory compliance
• Gas costs for distribution
• Targeting accuracy
Airdrop Types on Tidelock
Instant Airdrop
Tokens are immediately distributed to recipients' wallets when the campaign starts.
Best for: Marketing campaigns, community rewards, giveaways
Vested Airdrop
Coming Soon
Tokens are locked and released gradually over time with cliff periods.
Best for: Long-term alignment, preventing dumps, team rewards